Google Ads Management Services (formerly known as Google AdWords) can be an extremely effective tool to help your business grow and stand out from the competition online. It can also be a very confusing place, especially for first-time users. When you sign up for Google Ads, you are given the option to manage your ads or run your ads – but what does that mean? This guide will help you through some of the key differences between managing and running your ads in Google Ads, including how to optimize your campaigns and your ads so they work together to get the best results possible.
This guide teaches you how to optimize your Google ads by using data and various campaign structures. You will also learn how to plan a successful Google Ads strategy by using insight-driven research.
Good marketers are data scientists. To create a robust marketing campaign, there’s no substitute for numbers and insights. Today, we’ll walk through how you can set up your account for success with smart analytics, effective bids, and innovative ad formats that are built for today’s mobile-first audience – all available on the AdWords dashboard! First things first, let’s go over some of the metrics you’ll want to monitor to get an accurate understanding of what’s happening in your campaigns.
Campaign metrics show whether a given campaign is performing well or needs improvement. These metrics give an overview of where you’re doing well and where there might be room for improvement.
Here Are Some of Those Important Metrics:
Cost per click (CPC) is the average amount spent each time someone clicks on your ad. One way to gauge performance is by looking at your cost per click. If it’s increasing month after month, you may need to adjust your bidding strategy to bring costs down. The quality score measures how relevant and useful users perceive your ad based on a variety of factors including landing page quality, keywords used in the text of the ad, relevance of keywords to the user query, and more. When this number drops below 1.0, it may be time to update the content of your ads or try new strategies altogether if you feel like the quality score isn’t reflective of keyword relevancy or user intent anymore. Impressions are simply the number of times people have seen your ad but haven’t clicked on it yet.
Creating Ad Groups
The Google Ads Manager is a great way to organize and create ad groups. The interface for the ads manager has changed over time, and it’s easy to forget the exact steps for setting up your ad groups. Here are a few tips to get you started with creating Ad Groups!
-Navigate from the main Google Ads screen, select an existing campaign or create a new one. If you don’t have any campaigns yet, this will be blank so skip this step.
-Under Campaigns on the left-hand side of the page click + Campaign or New campaign. If you have multiple campaigns in different stages (Draft, In review, Pending) click on Campaigns on the left-hand side of the page then click on whichever stage you want to work in. Once that is done click + Campaign.
-On the next screen under Campaign name, enter a descriptive name for your campaign that best describes what type of content you’ll be running on it.
Setting Up and Testing Call-to-Action Buttons
In the Google Ads interface, this can be done by going to Account and then selecting Advertising sets. Scroll down and select the call-to-action button that you want. You can also customize its placement on your website. If you are unsure of what type of CTA will work best, we recommend experimenting with different variations using Google’s Ad Preview tool. This will allow you to see how your changes affect your ad performance before making any changes live on your site. The preview tool also allows you to preview mobile ads as well as test new ad text or headlines for a specific campaign. You can make edits in the AdWords interface or use it as a checklist for steps you need to take if an existing campaign is performing poorly.
If your Google Ads management team is not functioning optimally, there are still things that you can do yourself (or ask your web designer). For example, adding more images and text could help improve a poor-performing campaign.
Readjusting and Repeating
1. Search for google ads on your web browser, then select the tools tab in the search engine.
2. From there, find and click on the link that says ads manager.
3. On this page, you should see an image of a person with a bunch of numbers or letters written on their back in red or blue marker that resemble two charts next to each other (3 charts altogether).
4. To start managing your ads, click on one of the blue tabs (either the campaign overview tab or ad group overview tab) on the page on the left-hand side.
5. Clicking either tab will provide information about all of the advertising campaigns or ad groups that are currently running on Google.
6. Ad groups are collections of related keywords and corresponding ads where campaigns are comprised of at least one ad group with different settings than other campaigns within it;
7. A quick way to start is by clicking the Exclude button at the top right corner which will exclude any words from appearing in your campaign’s search terms;
8. However, excluding keywords might not be what you want so if they were excluded by mistake, just go back and uncheck them again;
9. Clicking Search Terms under General Settings will provide a list of words that have been entered into your account thus far;
10. For example, if you type ‘red shoes’ into the box provided and hit enter, it will show every word that has been typed in along with its keyword match type (‘broad’, ‘phrase’, ‘close variant’), device (‘desktop’ or ‘mobile’), whether it’s new (‘Yes’) or inactive (‘No’), date added.
11. You can also manually type in a word without using the auto-suggestion bar;
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